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hi gofre&cofee

Graphic identity (corporate visual identity) of Coffee shop franquise

Graphic identity design

The graphic identity (corporate identity) of Hi, gofre & cofee applied to all communication of the franchise. The idea of travel wraps around the image design.

White is the color for this franchise.  With details in soft magenta & grey.

Temporary exhibitions of pictures taken all over the world would use the walls of the Coffee Shop.

We took over the naming as well. Hi, as in the salutation, is a short word that anybody would use when arriving anywhere in the world.  The first shop with this name was open in Reus (Catalonia).  In Catalan language, “hi” is a grammatical complement with a meaning somehow related to place. Even if the customer doesn’t know the meaning of this word in English, knows it in Catalan.

Graphic identity work

  • Cartel business
  • Refrigerators to the street cover.
  • Charter Board
  • Posters of Charter
  • Napkin and napkin holder
  • Cover to the bar.
  • Stationery
  • Web page

Corporate graphic identity plays a significant role in the way an organization presents itself to both internal and external stakeholders. In general terms, a corporate graphic identity expresses the values and ambitions of an organization, its business, and its characteristics.  You may find a few functions of corporate visual identity.

  1. A corporate graphic identity provides an organisation with visibility and “recognizability”.
  2. A corporate graphic identity symbolizes an organization for external stakeholders, and, hence, contributes to its image and reputation.
  3. A corporate graphic identity expresses the structure of an organization to its external stakeholders, visualising its coherence as well as the relationships between divisions or units.
  4. Internal function of corporate graphic identity relates to employees’ identification with the organization as a whole and/or the specific departments they work for.

This post is also available in Català and Castellano.

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